A very responsible Magical Girl from Takarazaki City. Overly considerate Iroha does not fit in at school. She forgot the wish she made when she became a Magical Girl, so she decides to seek an answer within Kamihama City, where a certain rumor is spreading...

A veteran Magical Girl in Kamihama City. Yachiyo is a college student who prefers to work alone. She is territorial and strict toward Magical Girls from other areas, especially when their skills do not measure up. She has been documenting all of Kamihama City’s “rumors.”

Smaller than Kyubey, this mysterious Kyubey only exists in Kamihama City. Unlike Kyubey everyone is familiar with, it cannot speak.

A Magical Girl from Takarazaki City. Kuroe fights alongside Iroha sometimes, and they meet regularly to exchange information. Kuroe fears dying in battles and wishes to be saved from being a Magical Girl. She becomes obsessed with Kamihama City after hearing a certain rumor.